Ice cream enthusiasts and sneakerheads, get ready to merge your passions. Blue Bell Creameries has just raised the stakes in the world of marketing gimmicks with their latest promotion – a chance to win custom, hand-painted Nike Air Force Ones emblazoned with the Blue Bell logo. The Texas-based ice cream company announced the contest on Tuesday, promising three lucky winners their own unique pair of these iconic sneakers. To enter, hopeful participants must follow the official Blue Bell page on Facebook or Instagram, as per an announcement on FOX San Antonio.

Eating your favorite flavor of Blue Bell ice cream, contest hopefuls must publicly declare their preference by commenting on their social media posts, along with the hashtag #sweepstakes. While this might seem like a cold treat just in time for summer, time is of the essence as the promotion closes sharply at 11:59 p.m. on Friday. According to Blue Bell's contest rules, the winners will be notified the subsequent Monday, offering a unique start to their week.

This contest, as outlined on the company's website, is strictly for U.S. residents at least 18 years of age and is not open to employees of Blue Bell, Nike, Meta, nor their families or anyone connected with the promotion, in an effort to avoid any appearance of internal bias. In a world rife with fine print and legal jargon, Blue Bell has been explicit: the sweepstakes is in no way affiliated with Facebook, Instagram, or Nike, despite the platforms being utilized for participant engagement.

Entries are limited to one per person to maintain fairness, with no purchases necessary to participate. Sponsor has come prepared to handle the usual suspects that could wreak havoc on a contest of this nature – incomplete, duplicated, or bot-driven entries will be disqualified. Contestants must toe the line, or risk having their entry voided, ensuring that only Eligible Entries will have the chance to lace up these exclusive sneakers. The cutoff for the contest is set just ahead of the weekend, closing at 11:59 p.m. (CT) on May 10, stated Blue Bell Creameries in their official rules.